of investment and ownership people had in this common project of ours. because you understood this was not just about a candidate. it was not just about joe biden or barack obama. this was about us. who we are as a nation. what values we cherish. how hard we're willing to fight to make sure that those values live not just for today, but for future general raxs. all of you here understood and were committed to the basic notion that when we put our shoulders to the wheel of history, it moves. it moves. [ applause ] >> it moves forward. an th and that's part of what we celebrate when we come together for inauguration. yesterday, americans in all 50

states took part in a national day of service. tomorrow, hundreds of thousands will join us in the fashl mall. what the inauguration reminds us of is the role we have as citizens in providing the common good. the sense that there's something larger than ourselves. that gives shape and meaning to our lives. now, the theme of this year's inauguration is "our people and our future." and throughout my career, what's always given me energy and inspiration and hope, what's allowed me to stand up when i've been knocked down our folks like you. the decency, the goodness, the resilience, the neighborliness. the patriotism, the sense of duty, the sense of responsibility of the american people. you have inspired me throughout.

and, so, whenever i think about the challenges that joe and i and jill and michelle face, we know that we stand amongst friends and colleagues and fellow citizens. and that the work is not just ours that we are working together. so i just want to say thank you. thank you very much. thank you. and i want all of you to know that even as we celebrate over the next couple of days, and feel free to stay up as late as you want, tomorrow is not a school night. make sure to bundle up, although it won't be as cold as it was

four years ago. make sure you know that what we're celebrating is not the election or swearing in of a president. w what we're doing is celebrating each other. and celebrating this incredible nation that we call home. [ applause ] >> and after we celebrate, let's make sure to work as hard as we can to pass on an america that is worthy not only of our past, but also of our future. god bless you guys. i love ya. we'll see you tomorrow. [ applause ] >> the very relaxed and happy-looking president barack

obama and vice president joe biden all taking the stage together tonight looking very relaxed and happy, i might add, as they begin their inaugural celebrations. joining me for this live coverage is peter alexander, nbc white house correspondent who is joining us now live. i don't think i've ever seen them look quite so relaxed. it looks like they're having a good time. >> yeah, it felt a lot like november 6th. that was election night where the obamas came out and the bidens, did, as well. but recognize, this is as days go, a pretty relaxing one for the president. of course, earlier today, he officially ended his first term but formally began his second with the official swearing in sceremony that took place earlir today. there are many obstacles on the plate of the president from guns to immigration to the still recovering economy.

but generally, for the next 24 hours, it's an opportunity for the president to enjoy this moment again. to rally americans together. this is how he will conclude the first night of his second term. but it begins, again, early tomorrow morning. melissa, the president and his family will be crossing the street from where we are at the residence over to st. john's churng, the church of presidents, it's often called where they will attend services. then he heads over to the c capitol for what he was talking about a moment ago. remarkably, the number is expected to be 600 or 800,000. that's roughly a third of the nearly two million who were here four years ago. his inaugural address tells nbc news earlier today, the president has finished writing those remarks just a couple days ago. jay carney said he didn't know if they were done, but he had seen a lot of yellow pads around

the oval office. and finally, tomorrow night, two inaugural balls compared to the ten that they celebrated with just four years ago. >> and, apparently, a star-studded event, as well. but i think a lot of people are probably curious as to why he was inaugurated today and then again tomorrow. >> yeah, that's a good question. only f.d.r. would have been formally sworn in four times. this president will have only served twice. they did it twice in 2009,the second time because of that bumble between he and chief justice john roberts. this time, tfit was really to fulfill the constitutional oath of office which says the term must end by noon on january 20th. and for only the seventh time in american history, that fell on a sunday.

>> read the oath of office before it was replied by the president. he read it off a printed text to make sure there would be no mistakes. and then, in fact, tomorrow, they will have what is really a ceremony. it's just for the rest of us, as it were, who are going to be out there to enjoy that special ceremony. >> yeah, aparentally, young sascha, as you said, they're so much taller and grown up than we saw four years ago. apparently, when he was inaugurated today, she con gratulated her father on what was it? not messing up? >> yeah, she said you didn't mess up. she got from malea, more reserved. you did good, dad. >> who gets to say that to the president? >> exactly. she has a little sass, that young one. it was a moment a lot of people will look back on today and sort of appreciate a very real moment for this first family. >> well, tell us about some of the excitement tomorrow.

i understand that we're going to see beyonce. tell us a little bit more about that? >> well, there's all sorts of excitement taking place. as we noted there are these two inaugural balls as opposed to last year, four years ago, where there were ten. there will be less wising going on, but there will be plenty of people there. one of these balls at the washington convention center is said to have, roughly, i think 40,000 people or so who will be under one roof at that event. it's going to be a big celebration already. we have seen performances as the president noted from stevie wonder, katie perry has been in town. kelly clarkson is one of the names that's on the list, beyonce, as you noted. so a little bit for everybody if you're sprinterested in being a part of the inaugural ceremonies. >> i know that you will be there and the rest of us will be watching from home.

you can watch all-day coverage on msnbc. and we will be back to our program after a short break. we're all having such a great year in the gulf, we've decided to put aside our rivalry. 'cause all our states are great. and now is when the gulf gets even better. the beaches and waters couldn't be more beautiful. take a boat ride or just lay in the sun. enjoy the wildlife and natural beauty.

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you can imagine somebody w40 practices all day long because they don't have a job.

>> are really designed to pitch a brand without look k lieg it. >> i was approached by an ad agency. and they were doing a campaign called never hide for ray-ban. i spent a lot of time on the couch with sunglasses and had them in my hands and thinking it would be a good trick. >> but why settle on just one trick. >> i think it just kind of road that line of theoretically possible, which is good.

>> certainly, theories abound on the internet, all kinds of viewers have all kinds of explanations for how the boys do it. but the film makers aren't talking. >> that was a great catch. >> i'd like to keep the mystique, you know, a good magician doesn't give away his tricks. there's just a lot more planning that went into it than people might realize. >> and there were hundreds of other videos that were created of kids trying to do the same thing. they were discussing whether in fact it was real or fake. >> i remember someone saying it was magnets. it's magnets. >> the most ambitious of the video decon truck tors is silver painted character. >> let's break it down captain disillusion style.

>> the intro is a combination of two seemlessly combined shots. the first is played back in reverse and the glasses are not thrown at the catcher but pulled toward the hand by an incredible invention, the string. so it's all played back in reverse. >> there were moments when he was onto us. there were a few instances where he was wrong, but he was very confident.

>> so as someone's watching the vid video and they think they figure out how we did the first few tricks, then it totally blows that. >> i remember the first time i saw it, the reaction that steve has with his ice cream cone in his handmade me laugh for about 20 minutes. and that was kind of when we knew that we had a hit. >> yeah, i had about 12 ice creams. and then, like, the car one was just ridiculous. it was like how do we make it even harder. let's nail them through a moving window. >> and there's some pain involved. >> yeah.

>> in catching sunglasses. hard, plastic hitting you in the face. the videos that have an element of how did they do that are real staple of viral videos on the web. it's a great way to get discussion going arnds the vids owe. >> once the video is ready, josh warner and his company take on the job of what they call seeding. to help it go viral. >> we have a network of blog relationships we have with hundreds of blog all across the web. we really know the influencers that will help propel a video to popularity. >> it's a different way to express and it's a way that's more modern than traditional advertising. >> the car window is not blatant

in your face logo at the en. >> but many do notice the ad, including the judges at the can film festival who awarded the bronze lion for advertising. >> i've been making films for 20 years and always wanted to get into the film festival and did this little video and produced it and it won an award. >> coming up, an earth-shaking boy meets girl story. >> we took about 2,355 photos. >> with a cool twist on one of the oldest camera tricks in the book. and speaking of so many photos. >> people don't know if it's fake or if it's real. and if it's real, it has an insane amount of work in it. >> when caught on camera viral videos, how, what, why continues [ woman ] ring. ring. progresso.

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craziest i've ever done. >> it's a simple boy-meets-girl story told in a really unusual way. >> this is sort of like when you have some magical fantasy of a photograph coming to life. and it's people playing with their cameras. so the story line is also about the sort of medium they're using with all those little photos flickering and changing. >> this is a great example of stop-motion photography. the filmmaker created a bank of frames and he's actually moving from one frame to the next. >> most stop motion videos are 30 seconds or a minute long and they kind of punch you in the face. the allure with this one is that it's four minutes long and it takes the time to tell a story that moves at a pretty slow place. >> stop motion. it's a technique where you shoot one frame at a time in rapid

succession, then edit the frames together to create an animated effect. >> i was shooting with a digital slr. you're able to hold down the shutter and it's able to take something like six, seven frames a second. so we acted out the entire scene with them moving incredibly slowly so we could kind of get it back up to a normal 24 frames a second. i used a story board for this. we had to mark down where the five photo frames would be, so when they jumped from frame to frame, we would be able to gauge where one ends and one begins. >> i love when you realize that he takes a picture right above him and you realize there's a system to it. >> we just decided to push it a little further and do stop motion inside of the frames and then do stop motion again for the entire scene. >> kind of wonder how he set up the frames, what kind of

techniques he used. it would be really interesting to know. >> the entire scene there at the gorge was actually made up of two photos. we shot this first half here with brian walking on the right side of the frame. we shot a corresponding scene on the left side here. you can see when you start to combine them together, it started to kind of make the scene. we've got five photo frames on the top and five photo frames on the bottom. we knew these five would be the five we see on the bottom. and as a final step, we dragged it into the size of the photo frames we needed and exported the photos in a sequence one by one. you can see how something like that turned into thousands and thousands of photos here that are the sequence that make the video. we shot 2,353 photos, give or take. >> but as labor intensive as dave wallace's video is, there's

much more. the shots inside those frames aren't digital, they're actual physical photographs. why bother? >> a company called click picks that does photo printing asked me to create something for them. so since they're a photo printing company, we definitely wanted to make sure we used real photos. so we sent those off to boston for click picks to print. they sent them back to me in a giant box with all these photos. >> like a well-oiled machine, they insert thousands of photos into the picture frames, while shooting the whole scene itself in stop motion, one frame at a time, for 11 hours. >> we've had great feedback so far. it's not in the millions just quite yet, but most importantly we have had the demographics that we want to be feeding back feeding back. we've had the photographers that are going to use quick picks. >> if this film was done digitally and not physically, it would be less enchanting because part of the magic is the fact

that somebody actually did all of that. >> so many photos. >> you want to talk photos, meet israeli filmmaker iran amir. >> this idea kind of popped in my head. from the moment i thought about it, i knew i would have to make it. >> amir calls his video 500 people in 100 seconds. and what is that, a movie in their hands? >> this is a great, great video. you've got all these people being photographed and then there's a whole scene going on within the photograph that they're holding and you're looking at the people, but you're also looking at the video that they're holding. >> this video was made in two parts. the first part making the music video was easy. when i heard the song, i knew immediately this is the song i'm going to use. it have a catchy tune and it's good rhythm.

and also, it's exactly 90 seconds, which for me is the idea length of a youtube video. i used my sister and my brother and my friends. >> it's so perfect that it's really hard to understand how the picture on the inside could be so smooth and pretty when everything else is flashing really quickly. >> people don't know if it's fake or if it's real, and if it's real, it has an insane amount of work in it. >> the first thought is that he must be using some kind of digital trickery to put his music video inside the picture. not this time. >> as it turns out, he shot the black and white movie and had it divided up and turned into still frames. >> let's do the math here. amir took his music video and chopped it up into more than 2,000 continuous still photos that he took to a printer for hard copies. >> i got the pictures back. what i got back was a giant box

weighing almost 20 kilograms, which was almost $1,000 before even knowing if this is going to work. then for the first time, i understood how much work i have ahead of me. >> no kidding. then amir had to get 500 people to hold up each one of his 500 pictures in the same position in order. >> the first two days i went out to the streets of jerusalem, and i came back with nothing. i didn't have enough courage to ask anybody. and then after two days, i said to myself, well, i'm too deep in this, i spent thousands on it, i have no choice, i have to do it. >> part of the magic is knowing that there's actually 500 different faces there, that's 500 different people, and that's sort of amazing. >> having people actually hold the frames, it gives that analog charm or feeling you can't get

in a digital way. my kind of breakthrough moment was half the first day of taking pictures. i went back home, i put it all in a row in editing software, and i just needed to see four seconds of it and i knew i have something really cool in my hands. >> what's even more amazing is nearly 1.5 million views in the video's first three months. >> some of the youtube comments say it's not actually 500 people, it's 436 people. to get that level of attention and interest online is really incredible. >> this video was made intentionally to be a viral video, to get as many hits as possible. i do have to admit i didn't expect 1 million views. so it surpassed my expectations. coming up, a photography

studio shows just how complicated taking one single portrait can be. >> we used almost every piece of photography equipment that any photographer would ever own. >> you imagine some mad scientist who put together this intricate system to he could take a picture of this pretty girl. >> i thought this is fun, this is interesting. by the end i was like pulling my hair out. i actually started to have nightmares about the machine. >> when "caught on camera: viral video, how? what? why?" continues. whoa !

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president obama and the first lady were joined on stage by vice president joe biden and dr. jill biden tonight at a candle light inaugural reception. the president said he just wanted to thank supporters. the event comes after the president was officially sworn in earlier in the day. we will have full coverage of all of the events tomorrow here

on msnbc. now back to "caught on camera". welcome back to "caught on camera." i'm contessa brewer. the web has nearly as many viral videos as there are creative people to make them. in our next video, a group of talented and very patient people takes one click to a whole new level. hey, rube, how do you take your portrait? ought to be pretty straight forward, right? not in this video, by a small photography company looking to get noticed. >> we decided to shoot a rube goldberg machine and just take a photo in as complicated a way as possible.

>> so david and his colleagues at 2d photography designed a photo machine that you can't take your eyes off of. >> we used almost every piece of photography equipment that any photographer would ever own. we used camera bodies, we used lenses, we used little tripods, large tripods. we used light stands. we used lights. we used a conveyor belt which was kind of difficult to get our hands on. >> this is an amazing video. you have all sorts of actions causing other actions and you just can't believe that any one person could make all this happen as it's happening here. >> you imagine some mad scientist who put together this intricate system so he could take a picture. >> they were like dominos.

that immediately led me to think rube goldberg. the term rube goldberg machine is named after a famous american artist who was known for designing cartoons that performed simple tasks in the most complicated way possible. >> getting from concept to reality takes more than six months, 25 people and many sleepless nights. >> it was trial and error. >> build an element, pray that it works. if it does, build the next element. and we had 133 elements. >> at first when i started, i was like, oh, this is fun, this is interesting. by the end of it, it was like pulling my hair out. i actually started to have nightmares about the machine. >> i think the photo booth might have been the most complicated element actually. it turned out to be a very complicated series of mouse

traps and a very painful thing to set up as well. mouse traps are super sensitive. >> i think my favorite element of the machine is the little mario that jumps across the screen. who doesn't like mario? >> they have hundreds of synchronized moving parts and every one has to work from beginning to end in sequence, without stopping. >> we decided not to edit the video and try to get it in one take, just because i think as a viewer you would want to see it in one take, and not have transitions or different camera angles. there's axes flying around. there's bottles being shot. so you definitely have to learn the timing and learn what's going to happen and i had to choreograph the movements with the camera so i had to learn dance moves, in and out and twisting and turning. >> it's an amazing amount of work to put together a video like this. i have to imagine there were so many takes required to get this

right. >> every time i started a take, i would announce, take 93, this is the one. i was disappointed 98 times. but i was happy on the 99th try. >> i think people really relate to the amount of work that's required to put something like this together. >> from the very beginning, we knew that it was going to be go big or go home kind of deal. >> my parents called me up and said, oh, i saw the video, it's got 10,000 views. that's amazing. i'm like, dad, just wait. >> 3 million views later, the product of david's imagination is a viral video smash hit. >> it was fun. i was happy i did it once. but to be frank, i never want to do another one of these machines ever again.

coming up -- >> 1,000. >> got 77 hours to spare? >> evidently this guy does. >> 3,000. 4,000. 5,000. >> they say the journey of a thousand miles begins with the first step. what would they say about a journey of 10,000 miles? >> 10,000. >> clearly this guy has to get a day job. >> 12,000. 13,000. 14,000. >> when "caught on camera, viral videos, how? what>? why?" continues. blapg bla

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city in a video gone viral. >> it sort of feels like toys brought to life. is re -- it reminded me of when you used to play in the sand pit as a kid. you would make little towns and that's really where it came from. >> and look, someone else made a miniature chicago. >> this was just a different view of the city. i was thinking, you know, i'd love to get something that people can relate to and enjoy. >> what's really fascinating about this is you really, really can't tell if it's real or if it's miniature sets. when you first see the boat, it looks like a little miniature boat. it almost looks like it's in a bathtub. >> so, how did these two videographers make tiny little towns out of two of america's largest cities?

if you guessed model toys, you'd be wrong. >> this is the tilt shift photography. it's a method of where you're actually shooting down at an angle, and it blurs out backgrounds and really focuses your attention on particular scenes and people within those scenes. >> there's sort of two ways people make these tilt shift images. on one hand, people use actual tilt shift lenses sometimes. but then people started figuring out ways to do it in post production. >> the thing that makes it feel like toys, it's a combination of two things, really. the first thing is when you see the focus is falling off, that immediately cues you to think that it's small. and the second thing is the acceleration. when you look at things like the boats and the helicopter, they seem to bob up and down. that's what a smaller thing would do. >> for his new york miniatures, sam used a still camera and normal lens to shoot 35,000 digital images to create his stop-motion effect then played with focus and color in post-production. in chicago, wgntv producer tony litle also thought tilt shift technique would be a perfect way to promote his town and his tv station.

but instead of shooting thousands of still images like sam, tony created stop motion in his video camera. >> we decided to shoot video instead of still photography just because the process is a little easier and quicker to do. each shot is like two seconds long. the strobe effect is what gives you the stop motion look. and then the color correction. we mess with the saturation to make it look miniature and toy-like. and then the lower layer is the one that has the defocus or blur on it that really helps you focus on the subject. >> tony's bosses at wgn loved the result. their miniature chicago has become a youtube hit. and the station's most popular on-air promo. >> i think i've gotten so many hits on a video like this is because people love their city. i mean, chicago's a great town. >> it's just the pure pleasure

of seeing the city look different. so sort of charming and harmless in a way. >> sam calls his new york video the sand pit. in its first seven months, it has more than 750,000 online hits. >> i didn't really expect the response to be as big and positive as it has been. it's something i thought would maybe generate interest for me and be popular, but i didn't expect it to kind of explode in the way that it did. >> you almost get to this point where every city wants to have it. when you're seeing your own city that way, it's familiar yet different. it lets you see your own city in a different light. gee whiz, i sure do love counting. i wonder how high i can go.

let's find out. one, two, three, four, five, six. >> and so it will go for more than 70 hours. no flash, no tricks. john is simply going to keep counting all the way up to 100,000. >> 14, 15, 16, 17, 18. 21, 22, 23, 24, 25. 830, 831, 832, 833, 834, 835. >> this video is legend on youtube. the concept is so simple and absurd that you really want to see if he's actually going to make it to 100,000. >> 2,798, 2,799. 2,800.

2,801. 2,802. 2,803. 2,804. 2,805. >> one of the comments on youtube was from a guy who said he went to spain for the weekend and came back and the video was still playing. clearly this guy has to get a day job. >> i shot the entire video on a little ipod touch. it has a front-facing camera and just shoot it whenever i had free time. the majority of the video was in my bedroom. parts of it were all over pittsburgh. parts of it were at my school. i actually shot part of it at my sister's wedding. i was just a little bit bored so just left the reception area, went upstairs, hooked up the ipod and counted a little bit. > 80,012. took about three months to make

the whole video. >> how john does it certainly isn't very complicated. the bigger question is why, for pete's sake? >> i went to college for tv production, and our final assignment for the final class was to make an experimental film. the assignment was extremely open ended. i wanted to do something original and make people question what it is that makes a video entertaining and just do something different. >> the best part is that nobody can ever disprove him because nobody is going to watch the whole thing. you almost wonder if he stuck in little jokes on the inside that nobody ever saw. >> 61,438. 61,439. >> and while some people may think this man needs to get a life, what about all the people out there who are actually watching this? >> i think it became a real contest of wills on whether people could actually watch the entire video. >> when i put it on youtube, a couple people pointed out little mistakes i made. i know i missed 99,991.

>> 99,990. 99,992. >> people keep leaving a comment telling me i missed a number. throughout making the video, there were several phases. at the beginning, it was kind of peaceful and actually kind of relaxed me to do it. near the end, it became torture. part of the reason i originally did it was to do an easier project so i wouldn't have to write a script. i wouldn't have to hire actors and stuff. >> but about halfway through i realized it was actually much more work to actually sit there and count to 100,000. >> 99,796. 99,797. 99,798. >> john's torture doesn't stop with the counting. his simple concept hit aztec any call roadblock when it comes time to get his video to go viral. >> youtube has a 20 gigabyte

limit, so it's tough getting 77 hours of video down to 20 gigabytes. most video editing programs have a time limit. most of them are 12 hours. i had to do a bunch of research to find a program to do it. >> so there it is, his pride and joy, his claim to fame. more than 500,000 views and still counting. >> that's sort of the magic of the internet that it can be something you do that nobody else did. it might be counting to 100,000 and maybe nobody else wants to do it, but it's his forever now. >> 99,998. 99,999. 100,000. >> i have had lots of complements when people tell me i missed a number. >> coming up, two kids from germany run into trouble with a

magic trick. and then it gets worse. >> holy crap. is that kid okay? >> you're about to find out. when caught on camera, viral videos, how, what, why continues. living with moderate to severe rheumatoid arthritis means living with pain. it could also mean living with joint damage. humira, adalimumab, can help treat more than just the pain. for many adults, humira is clinically proven to help relieve pain

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two kids attempt one of the oldest tricks in the book. >> let's start the magic trick. we can do the old table cloth out from under the stuff on the table trick. >> they tried it again and again. >> everybody knows what it is to be the kid trying to do this trick and failing a whole bunch of times. >> you keep expecting for something to happen. >> and then something does.

>> oh, my god, the kid gets crushed. >> you have to sort of scream the first time you see it. >> holy crap, is that kid okay? >> you're wondering what the heck happened. >> don't worry, nobody was hurt in the making of this video. it was a marketing trick for the gop variety theater in germany. >> you just sit there and you look through wide eyes and it's very fascinating. >> we have about 700,000 people coming to our shows every year. >> however, the theater wants to attract a younger demographic,

they hire filmmakers dominic and matt to create a video to gasp people's attention. >> we went on youtube and found out that accidents of children and accidents of animals are a big sensation on the internet. >> how could they ever lie to you and make a fake viral video? >> dominic inlists his brother and cousin to star in the piece. >> it was roughly explained to me that we would be doing the table cloth trick. >> they had to do multiple takes attempting the trick. >> we laughed a lot because we had to do everything over again. and everything broke. we liked that. >> the first three videos we made certainly set up the

credibility of the piece. >> then the filmmakers come up with the real ta-dah moment. >> the table is set with just the table cloth, no dishes. and then he dumps into the shelf and falls to the ground. >> the directors prepare for the second shot. >> with the living room demolition a success. dominic and matt bring the video into edit. >> we brought both videos together. as if sven was able to pull the table cloth out from under the dishes and the shelf was falling on mchale. >> with the magic of editing police, the filmmakers are happy with the result.

however they do notice one small mistake. >> in the front you see a pin that is slightly moving so there is a mast that's not running correctly. this could be a clue that this video is faked. >> in august of 2011, the theater launches the magic show online. it tricked viewers earning more than 10 million hits turning mchale and sven into internet celebrities. >> i think it's cool. >> my father suggested we print autograph cards. >> it went all over the world so people in australia and people in south america, they were watching our video, so that was really, really exciting. >> i think this video went viral because it's really well done.